Karina Neff

Karina Neff is the Chief Engagement Officer at ISSA, the worldwide cleaning industry association, where she leads transformative initiatives connecting technology, education, and community across the global cleaning ecosystem. She leads strategy and innovation across the Building Service Contractor (BSC) and Residential Service Provider (RSP) segments. Raised by parents who were cleaners, Karina’s professional journey is rooted in empathy, authenticity, and a deep understanding of the service industry. From launching her first janitorial company to developing proprietary technology platforms and advising billion-dollar enterprises, she has become one of the most recognized voices advancing operational efficiency and technological integration in the built environment. Karina’s leadership and innovation have shaped major industry milestones , from the creation of Unified Data Integration Systems (UDIS) to her launch of the VEO (Vision. Empowerment. Opportunity.) movement. The movement celebrates Hispanic and underrepresented voices, creating visibility, access, and pathways for leadership across the cleaning and facilities industry. Her expertise spans AI-powered operations, digital transformation, and systems integration, always with a human-first approach. With clarity, precision, and purpose, Karina continues to redefine what progress looks like at the intersection of technology, people, and possibility.