October 13
2:00 PM - 3:00 PM
Hilton | Salon A-2
Re-Imagining the World of Work - Adjusting To A New Normal
Claudia St. John, President, Affinity HR Group, Inc.
Historically low unemployment rates vexing you? The Great Resignation got you down? Demands for hybrid work creating frustrations? Baby-Boomers heading off on retirement while Gen Z and Millennials force you to reevaluate how you attract and engage employees? Welcome to the new World of Work. It's not going away anytime soon. Join Claudia St. John in re-imagining your human capital strategies to help BSCs find and keep talent, maintain profitability and grow.
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October 13
2:00 PM - 3:00 PM
Hilton | Salon A-1
My Role as CEO: What has Worked Leading Our Culture, Structure and Vision
Tim M. Murch, Chairman, CEO, 4M Building Solutions
A very comprehensive presentation on all aspects of leading your company with numerous specific examples of 4M’s systems, processes and methods of leading the company as effectively as possible with outstanding takeaways value!
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October 13
2:00 PM - 3:00 PM
Hilton | Salon A-4
Selling is Fiction: Stop Pitching and Narrate Deals Instead
Chris Arlen, President, Revenue-IQ
Today's customers have access to a fire-hose of information about you and your competitors - before they speak to you. And they know you can't make them do something they don't want to do: You can't "close" them. What they don't know is exactly how you can help them, or if your offer is the best fit for their needs. Selling is fiction. It’s about creating an emotionally-engaging and intellectually compelling story. Not a story in the false sense, but a realistic picture of the world your customers live in, the challenges they face, and how they can be more successful if they buy your services or products. Winning business today comes down to which supplier can narrate the deals customers want. And a “good deal” is one that's beneficial to both customer and supplier – so tell the winning story.
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