Great companies don’t just set goals; they set the right ones. But how do you know if your goals are ambitious enough to drive real growth?

Join Eric Crews, Founder and CEO of Crews & co., for an interactive, hands-on session on Objectives and Key Results (OKRs)—the powerful goal-setting system used by Google, Amazon, and Spotify. Bring your biggest company goals and toughest questions. Eric will walk you through how to turn big ambitions into clear, measurable results using a proven, actionable framework.

This isn’t just another business talk. You’ll walk away with practical tools to align your team, track progress, and push your company forward. If you’re serious about growth, this session is for you.

Want to scale your janitorial business and win high-value contracts with national brands? Discover the strategies that set successful BSCs apart when competing for large, multi-location clients. In this session, we’ll break down how to position your company as an indispensable partner, leverage technology to provide transparency and consistency, and develop a service model that earns repeat business. Using case studies from major brands like AutoNation, Apple, and Kaiser, you’ll gain actionable insights on navigating complex RFPs, proving your value, and standing out in a crowded market.

No Leads Left Behind: How to Close More Sales Without Losing Potential Clients Are you letting revenue slip through the cracks due to ineffective follow-up? You’re not alone. Studies show that 78% of leads never convert simply because they weren’t nurtured properly. Worse yet, most sales reps give up after just four follow-ups—while research suggests that most deals require at least 12 touchpoints to close.  In this high-impact session, we’ll dive deep into proven lead management and follow-up strategies that will ensure no lead is left behind—helping you turn more prospects into paying clients without increasing your marketing spend.  What You’ll Discover:  The Follow-Up Formula: Learn how to craft strategic, multi-channel follow-up sequences that engage leads at the right time, with the right message.  Pipeline Perfection: How to create a lead tracking system that prevents missed opportunities and maximizes conversions.  Automation Without Losing the Human Touch: Leverage email, SMS, LinkedIn, and cold calling automation while maintaining a personal connection.  Why Most Sales Teams Fail at Follow-Ups: The common mistakes businesses make that cause potential clients to disappear—and how to fix them instantly.  Lead Recycling: How to re-engage and convert leads who said “not now" into customers when they’re ready to buy.  Don’t let another opportunity slip away! Join us to transform your sales process, close more deals, and create a system where every lead gets the attention it deserves.