November 20
10:30 AM - 11:15 AM
Enhancing Customer Engagement and Operational Efficiency: Integrating AI in Marketing and Technology Strategies🎥
Karina Neff, Chief Technology Officer, Route, and Ricardo Regalado, CEO & Founder, Route
In today’s fast-paced business environment, the integration of artificial intelligence (AI) into marketing and technology strategies is not just innovative, but essential for staying competitive. This session will explore how AI-driven solutions can transform both customer engagement and operational efficiency. We will discuss practical applications of AI that enhance the customer experience and streamline operations, drawing from real-world examples and our own experiences at Pioneer.
Key takeaways include:
1. Understanding AI’s Role in Marketing: How AI tools can personalize marketing efforts, predict customer behavior, and optimize digital campaigns for better engagement and conversion rates.
2. Leveraging AI for Enhanced Operations: Insights into how AI can automate routine tasks, manage large data sets more efficiently, and support decision-making processes.
3. Real-World Applications and Results: Sharing our journey at Pioneer, where AI has been pivotal in enhancing our service delivery and customer interaction, with a focus on our integrated service platform, Cora.
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November 21
9:00 AM - 9:45 AM
Moneyball Meets Janitorial: Using Real-Time Data to Increase Profits and Decrease Building Loss
Gerald Fong, CEO & Owner, BrightGo
At the last BSCAI show, Moneyball Meets Janitorial was a hit with over 100+ attendees, and overflowed the room. This session will be going deeper on two of the most hot button issues in the industry: going over labor budgets and account/building terminations. If you’ve seen the movie Moneyball, you saw how leveraging data has completely changed baseball. This transformation is happening across all major league teams today. Think about all the statistics you can see now when assembling your fantasy rosters. In the janitorial industry, why hasn’t that transformation happened yet? We will be diving deeper into the biggest impact on profitability and your revenue retention. Why is it that overtime keeps hovering at 150+ hours per week for so many BSC’s? Wish you were 2-3? under budget instead of 2-3% over budget? What data does your team need so they know to take action at the right time for the right accounts so you don’t lose them? In this session, we have interviewed 500+ BSC’s and will be sharing best practices, learnings, and actionable takeaways that BSC’s of different sizes are doing, as well as what the future could hold to help a BSC be most profitable and successful.
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November 13
7:00 AM - 3:00 PM
Example Marketing Session
Paul Greenland, CBSE, Vice President of Sales and Marketing, Brilliant General Maintenance (BGM) and Jim Harris, Jr., CBSE, President, Janitronics Facility Services
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