November 18
9:00 AM - 10:00 AM
Las Vegas Convention Center
Agile Marketing for an Ever-Changing Industry
Dana Boyce, Director of Client Services and Marketing , Pioneer, LLC;Josh Hendricks, CSM, Vice President/General Manager, 4M Solutions; and Kristina Thayer, CBSE, Director of Business Development, MSNW
This highly interactive session will discuss concepts to improve your company’s presence from an overall brand perspective! Explore strategies on how to successfully pivot when faced with challenging market conditions. Collaborate on how to build both internal and external trust through effective communication, brand positioning and elevating the customer experience.
Concepts will include:
- Brand refresh vs. rebrand, is one better than the other?
- Pandemic response, how to become your clients trusted advisor
- Client Services, building your team and retaining your customers
- Social Media and internal/external marketing, what is the sweet spot for your digital/social presence?
Take advantage of the opportunity to engage with industry peers as we discuss ways to generate additional revenue and increase overall market share!
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November 18
11:00 AM - 12:00 PM
Las Vegas Convention Center
How to Create an Online Presence that Delivers Millions of Dollars in Leads
Steven Harper, BSEE, MBA, President/CEO, Spectrum Building Services of America
This session will discuss Spectrum’s journey to getting millions of dollars in annual revenue by creating the right digital footprint coupled with using multiple online lead generation strategies. It will also provide detailed insights and tactics of how we did it and what we learned.
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November 18
2:00 PM - 3:00 PM
Las Vegas Convention Center
Being Effective at Telling Your Brand’s Story Through Social Media
Ricardo Regalado, Founder/CEO, ROUTE and Carlos Martinez, CEO and Founder, Dura-Shine Clean Co.
Our speakers will go into their personal business brands and share examples, strategies and playbooks on how they have used social media channels to tell their brand's story. Touching on channels such as Facebook, Instagram, YouTube, LinkedIn, Twitter, and much more. Storytelling and sharing your why, as a brand and not a company, creates an even more impactful result and impression on your clients. With social media and technology, the ability to do this has never been greater. The time to level up your social media game is now!
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