This high-energy session pertains to any company involved in providing a product or service. Since every company has competitors, the focus of this interactive and visual session is how to differentiate your organization from the rest to become the business & employer-of-choice. Out of everything else, only team member behaviors will determine whether your customers will fall madly in love with you or not. Topics covered will include: Effectively Reading the Customer, Creating a Personalized Experience, Avoiding Acceptable Mediocrity, Becoming Guest/Customer Obsessed, Creating Raving Fans, Eliminating 4-Letter Words, Building Mental Shelf Space, Writing Yourself into the Client's Story, Increasing Value Proposition and how ice cream, rock concerts and West Side Story can blow peoples’ minds. For a sneak preview, check out his podcast episode with Contracting Conversations.