Ceris Burns, FCIM C.Env. Cln. Chartered Marketer
Are You Investing In the Wrong AI? Everyone in our industry is "doing AI" but most are doing it badly, few are measuring it, and many are investing in the wrong thing entirely.
Before the technology leaders take the stage, this keynote cuts through the noise. Ceris Burns separates the two AIs reshaping cleaning and facilities management - the visible, capital-heavy operational kind (robotics, IoT, smart buildings) and the accessible, low-cost generative kind already transforming how teams work. She shows where the real advantage, and the real risk, sit: the AI-literacy gap, "shadow AI" data exposure, the lure of oversold software when a low-cost build does most of the job, and the human barriers no platform can fix.
Coming at technology from the business side, Ceris sets up the questions every leader should be putting to their CIOs and CTOs -and helps the room invest with confidence. Ceris Burns is Managing Director of CBAi and a CPD-accredited AI trainer specializing in the cleaning, facilities management and environmental sectors. She is a Fellow of the Chartered Institute of Marketing and a Chartered Environmental Cleaner.
After her session, we'll hear from peers in the industry on how they're advancing their business through technology and the every changing world of AI.