November 20
1:00 PM - 2:30 PM
Networking Roundtables Round 2
Join us for our Annual Networking Roundtables, an open forum for networking and discussion on key industry topics. Choose from pre-selected topics at designated tables, each led by a facilitator to guide conversations and spark insights. This is your chance to delve into emerging trends, share experiences, and build valuable connections.
Topics Include:
- Recruitment/Hiring Customer Retention
- Customer Satisfaction
- Employee Retention/Engagement
- Social MediaMarketing for Your Brand Positioning Developing Your Team (Around Emotional Intelligence/Mental Health)
- Sales Compensation/Operations Incentive Program
- Strategies to Improve Productivity
- Environmental Health and Safety
- Contract Renewals & Price Increases During Inflationary Times
- Innovative Sales Strategies
- Commercial Growth (pricing, marketing, sales, GTM)
- Reporting and Business Insights
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November 20
2:45 PM - 3:55 PM
BSCAI Mentorship Fair
The BSCAI Mentorship Fair will bring together current BSCAI mentorship success stories to share their insights and show the benefits of being matched with a Mentor or Mentee within the BSC industry. We encourage all prospective mentors and mentees to join this session to learn about how mentorship can help you and your business and how to sustain a successful mentor/mentee relationship. This session is for executive/CEO level BSCAI members.
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November 20
4:00 PM - 5:30 PM
Converted: The Data-Driven Way to Win Customers’ Hearts
Neil Hoyne, Author, Chief Strategist, Google
The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored. In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, Neil says.
Clear, non-technical, and filled with sharp insights gleaned from Neil’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.
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